FRAGCON 2026 | Global Fragrance Convention

FRAGCON — The Global Fragrance Convention — is a two-day fragrance event taking place August 14–15, 2026 at Bayou City Event Center in Houston, Texas. The convention brings together niche fragrance houses, emerging independent brands, collectors, creators, media, and fragrance enthusiasts for an immersive weekend centered on fragrance discovery, education, storytelling, sampling, and direct-to-consumer sales. Attendees will have the opportunity to experience brands in person, discover new houses, shop directly, and engage with a growing fragrance community traveling in for the event.